MY vision

Just one great idea can completely revolutionize your life.

– Earl Nightengale

DESIGN / ART DIRECTION

Featured projects below were produced with my design team at iHeartMedia. My involvement with each varied from project management & client relations to hands-on creative direction & design.

I managed the design team for the creation of cover art for the re-launch of the iHeartRadio app. I maintained objectives outlined by the client, ran design meetings, organized work-flow and provided direction as needed. Completed 500+ covers for ge… — I managed the design team for the creation of cover art for the re-launch of the iHeartRadio app. I maintained objectives outlined by the client, ran design meetings, organized work-flow and provided direction as needed. Completed 500+ covers for genres, playlists, stations and more under very tight deadlines. Dealt directly with lead programmer to ensure conformity.

With my team, we developed in-app messaging for events, custom radio stations, holidays, contests, iHeartRadio Plus/All Access subscription services and more. I held kick-off meetings to round out ideas, solidify content, and establish overall … — With my team, we developed in-app messaging for events, custom radio stations, holidays, contests, iHeartRadio Plus/All Access subscription services and more. I held kick-off meetings to round out ideas, solidify content, and establish overall aesthetic. I worked hands-on with designers and was active in pre-launch testing with the marketing team.

We created custom web page elements and in-app commercials for T-Mobile. These mock-ups were created to show the potential sponsorship of the featured iHeartRadio Music Festival "station" on the iHeartRadio app. Oftentimes, I worked directly with th… — We created custom web page elements and in-app commercials for T-Mobile. These mock-ups were created to show the potential sponsorship of the featured iHeartRadio Music Festival "station" on the iHeartRadio app. Oftentimes, I worked directly with the client's design team for creative direction, assets and approvals.

Created custom ad suites for on-going Guest DJ series to be used in various spots on and off of the iHeartRadio app. This was one of several custom programs developed internally and supported by my design team. Others included 'On The Verge' ar… — Created custom ad suites for on-going Guest DJ series to be used in various spots on and off of the iHeartRadio app. This was one of several custom programs developed internally and supported by my design team. Others included 'On The Verge' artists and 'World Premiere' album releases.

video

DEMO REEL 2018

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Narrative, styling and editing by Darina. Crafted in PremierePro and AfterEffects.

This Usher introduction was created for the Cannes Film Festival. It highlighted his achievements and was played before his entrance to the stage for his speech.

As a compilation of the best moments of the iHeartRadio Music Festival in Las Vegas, this video served to entice sponsors and concert-goers alike for future event sales.

As a tease to the lineup announcement for KAABOO Festival in Del Mar, this piece highlighted the top artists in the lineup. It aired on TV and on Virgin Airlines. Custom graphics created for this edit.

The Contemporary art, mural installations and the artists themselves are one of KAABOO's top draws. This recap video highlights the uniqueness of the show for future event sales.

This Mockingjay Part 1 recap was created to introduce the pre-release screening of Mockingjay Part 2 at the iHeartRadio Theater in Burbank.

This is one of several sizzles created for Ryan Seacrest Productions to promote the man himself - Ryan Seacrest. Custom graphics were created for these edits.

This video was created for social media sharing. iHeartRadio's custom-built car was intercut with the Mad Max release trailer to create a fun push for the Festival.

In partnership with Pepsi, this series captured fun moments and interviews with artists & bands both backstage & in-studio. They ran on the iHeartRadio app and on social media. Imagine Dragons are featured here.